The Use Of Relativism And Its Effects On The Advertising

Advertisements are â€Å"bombarding† consumers each and every day when most consumers don’t catch a real glimpse of what they are selling them (â€Å"Persuaders†). With all of these advertisements passing by their eyes each day the seller needs to come up with a technique or strategy to catch our eyes and make us come to a halt. Although many different techniques are available for advertisers to use, one technique that is used is using relativism which helps consumers be able to relate to the models in the advertisement based on past and current experiences. Advertisers need to make sure the ad is not only making consumers relate to their ad but it also makes the consumers want to be the people within the ad. I found two vehicle ads who used†¦show more content†¦By using corrective background colors of dark green and brown it made the foreground of the red Toyota emerge from the picture. Another sense that was expressed throughout this ad was sound; view ers can hear the rope getting heaved, the rustle of the trees amongst each other, and the chatter of animals amongst the forest. This is one strategy plan advertiser’s use, making consumers relate to a time they were once camping or it persuades them into wanting to be the models. Whereas on the other hand the Volkswagen ad uses another strategy by trying to make people relate more in depth by making them use their emotions, also known as emotional appeals. An emotional appeal is a subliminal message the ad markets want people to realize without realizing it. As stated by Fowler in his Emotional Appeals Article, â€Å"Many ads seem to be saying, â€Å"If you have this need, then this product will help satisfy it†Ã¢â‚¬  (Fowler). This ad was trying to make consumers notice that if they had a family that needs to be kept safe while traveling then this car would satisfy their needs. Which connects directly to the emotional appeal called the need of safety. The need of safety’s main point is to make sure the viewer never feels as though they are at harm’s way and that they are comfortable with where they are. The advertiser made this very prominent by showing two young boys with facial expressions consisting of content, happiness, and worry- free.Show MoreRelatedThe Media s Influence On Women s Body1102 Words   |  5 PagesShould pictures that are altered carry warning labels? One of the biggest media industries to blame for the thin ideal representation of women is the advertising industry. Unlike journalism, advertising has the ability to solely portray images that don’t have to be factual. According to author Patrick Lee Plaisance (2009), some of the advertising code of ethics are: â€Å"1. A sense of responsibility to consumers, community concerns, and society. 2. Decency, honesty, and truth 3. Avoidance of misrepresentationRead MoreQuestions On Truth And Personal Ethics1083 Words   |  5 Pagesimpurity. Being truthful and the highest personal ethics are high authority themes for ethical marketing, according to the Principles and Practices for Advertising Ethics of the American Advertising Federation. An idea, such as highest personal ethics and the elements of right and wrong, might render useless in a society of moral relativism. However, Paul Boghossian, Philosophy Professor at New York University, emphasises that the concepts of right an d wrong transcend moral attitudes, becauseRead MoreAdvertising And The Fast Food Industry1776 Words   |  8 PagesAdvertising to children has ethical implications associated with the imprint that is Installed upon a child’s impressionable and still developing psychology. However, this Ethical consideration is often not present in many business standards or decisions. For example, within our society, the fast food industry has become synonymous with the high obesity rate of Americans and it can be argued that within this implication, the fast food industry had implored An unethical marketing strategyRead MoreHow Do Documentaries Produce ‘Truth Effects’? Essay1379 Words   |  6 PagesHow Do Documentaries Produce ‘Truth Effects’? The role of media has often been a subject of much debate, particularly in terms of its role in portraying and conveying truth to the target audience. Some argue upon its utility as a means to disseminate information and to rectify perceptions and facts in the minds of the viewers; while others squabble on the amount of misrepresentation which is often adopted by media as a means to project baseless arguments which lead to severe impact on the minds,Read MoreInfluence of Religion on Consumer Behavior and the Effects on Marketing4277 Words   |  18 Pagesfree flow of information across borders, increases in consumer knowledge, sophistication and purchasing power, and easier access to and more widespread global media. Even if a firm chooses not to participate in globalization, they will feel the effects as firms from far reaching areas may choose to compete for and influence the purchasing decisions of the same customers. In order for firms to compete in the hyper-competitive global market and address the ever increasing expectations of consumersRead MoreThe Ethical Dilemma of Sexual Appeal in Advertising Essay2621 Words   |  11 PagesThe Ethical Dilemma of Sexual Appeal in Advertising The old adage â€Å"sex-sells† is an assumption that has caused an ethical dilemma in a fast moving world filled with media consumers and advertising. The use of sexual appeal in advertising has increased dramatically in the United States within the last decade. Its misuse and pervasiveness surround us every day and elicit powerful emotions by individuals of all ages, both male and female. Sex in advertising has been around for years and continuesRead MoreEthical Concepts and Self Moral Development3187 Words   |  13 Pagescontext: a commercial website in 2004 and a local government website in 2008. The essential theory used in this study is an identification of Utilitarianism and deontological ethics, Kolhberg’s theories of moral developmental stages and the ethical relativism also for considerations here. 2.0 Explanation 2.1 Utilitarianism There are two broad categories of normative ethical theories concerning the rightness or wrongness of actions: consquentialist and non-consequentialist. A consequentialist theoryRead MoreThe Language As A Lingua Franca Of The Business World2048 Words   |  9 PagesFranca. Lingua Franca signifies the common language or the common language for speakers of different first languages and can also be referred to as the; bridge, working, vehicular or trade language. The term ‘linguistic imperialism’ and ‘linguistic relativism’ are key in understanding a language as a Lingua Franca. Linguistic imperialism stands for a dominant nation’s practice of transferring it’s cultural, social, political and, even, economic features and ideologies by transferring its language toRead MoreEssay on Ibus 300 Notes2906 Words   |  12 Pageswithin the rules of law * Rejects that businesses should undertake social projects * â€Å"the only social responsibilities of business is to use resources and engage in activities designed to increase its profits so long as it stays within the rules of the game† * Ex. Child labor * Cultural Relativism- the belief that ethics are culturally determined and that firms should adopt the ethics of the cultures in which they operate * BP example Read MoreSociology Exam Study Guide3121 Words   |  13 Pages1/3 boys and girl overweight, maybe the problem lies with society: Media, children can’t play outside like they use too. (kidnappings) ââ€" ª Not result in choice: quick and convenient meals (busy parents) ââ€" ª Ex: Suicide ââ€" ª Individual vs. society=economic depression ââ€" ª More men kill themselves than women ââ€" ª Use a gun (more violent than women) ââ€" ª Social expectations to live up too